The Macallan
The Macallan
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Ideation
The Ask
Condé Nast Traveler tapped us to create a three part digital series for acclaimed whisky brand, The Macallan.
Working diligently alongside both internal marketing teams, we pitched and developed a documentary style campaign as elevated and engaging as Chef's Table, exclusively for social.
Pre Production
- Identified 4-6 global food & beverage campaigns that incorporated The Macallan into a bespoke offering.
- Held preliminary interviews with the tastemakers that anchored each program.
- Created a comprehensive budget that included travel, production services, and post production for 3 episodes.
Services Provided
Campaign Strategy & Setup
Creative Direction
Creative Content
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Production
Three Major Cities
Beyond the standard expectations for crew, our team identified three unique elements to ensure everything we planned for could be captured.
- Speciality telescoping probe lens to be submerged in liquid, and inside a Macallan bottle itself.
- Specialty drone pilot to safely fly a cinema weighted camera package as close as possible to occupied buildings.
- Steadi Cam operator to move through each hero space with ease and elegance.
Services Provided
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Post Production
Three Dynamic Cuts
Our post production team carefully crafted three different hero cuts that delicately balance striking commercial cinematography with authentic moments of documentary style content.
- Michael Mina | San Francisco | 2:00min
- The Aviary | New York City | 2:30min
- MGM's Mansion | Las Vegas | 1:45min
