Lenovo
No items found.
Ideation
A day in the life of Bjarke Ingles
When Zeno Group & Lenovo approached us to help imagine and execute a launch film featuring one of the world's most renowned architects, we couldn't say no.
We proposed three shoot days, laying out our concept & plan of execution in a comprehensive deck.
- Day 1 - on Bjarke's very own house boat to get a behind the scenes glimpse on where he does his best work.
- Day 2 - at Bjarke Ingles Group HQ, to demonstrate how seamless collaboration is a crucial ingredient.
- Day 3 - at an actual BIG construction site, to feature the device's remarkable interoperability.
Services Provided
Campaign Strategy & Setup
Creative Direction
No items found.
Producton
Three days in Copehagen
After the client approved our concept we began assembling the right team for the job on the ground in Copenhagen.
Beyond the standard expectations for crew, our team identified three unique elements to ensure everything we planned for could be captured.
- Body double for Bjarke to retain consistency on the days he wasn't available.
- Specialty drone pilot to safely fly a cinema weighted camera package as close as possible to occupied buildings.
- Visual Effects director on set to ensure they would have full control of the device screen in post production.
Services Provided
No items found.
No items found.
Post Production
Social cuts for a variety audiences
Lenovo prioritized a social ad buy for this campaign, warranting several different versions to be deployed across multiple platforms to ensure as many eyeballs as possible.
We cut together several social spots with slight variation to see which audiences respond best.
- 30sec,15sec, 6sec cuts focused on durability
- 30sec, 15sec, 6sec cuts focused on versatility
- 30sec, 15sec, 6sec cuts focused on mobility
