American Express
American Express
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Ideation
Finding Remarkable Business Owners
Candidly, we were thrilled to hear from McGarry Bowen when they approached us to help imagine and execute a series of short films to celebrate small business owners, for American Express.
We dug deep to find stories from unique business owners that we felt needed more attention.
- Identified 6 businesses in the tri-state area with a compelling connection to their community
- Held preliminary interviews with each business owner, identifying the strongest characters for a documentary-style story telling.
- Created a comprehensive budget that included travel, production services, and post production for 3 short films.
Services Provided
Campaign Strategy & Setup
Creative Direction
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Producton
Elevated Documentary-Style
AmEx loved our concept and characters, so we began assembling the perfect team to execute this campaign with a limited budget.
Beyond the standard expectations for crew, our team identified three unique elements to ensure everything we planned for could be captured.
- Multiple cameras in each location to ensure the documentary element could really be felt.
- Long takes, and intentionally lit interview setups to ensure the sit-down frames with each talent could be used as much as needed.
- Visual Effects director on set to ensure the opening and closing style frames worked to enhance AmEx's brand guidelines.
Services Provided
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Post Production
Long Form & Short Form
Being documentary filmmakers at heart, we were excited to hear that AmEx was in support of having multiple versions of these stories, including a 3-5min versions of each.
The score, shot selection, and pacing makes each of these sing.
- Our post team significantly elevated each of these cuts with their decision to create custom scores for each.
- Our simple yet dynamic color grade makes you feel like you're watching a documetary, rather than a commercial.
- The sound design and pacing of each creates a vivd narrative that pulls you in and holds your attention.
Services Provided
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